To validate the Web Partner Package, AkuyDesign ran a small Meta ads campaign targeting consultants and marketers in Canada and the U.S.
The goal was to test whether the offer could attract the right audience and whether the landing page could turn paid traffic into inquiries.
What was achieved
The campaign generated interest at a relatively low cost and showed stronger resonance with the consultant audience.
Key results:
- CAD 61.40 total ad spend
- 1,599 impressions
- 174 link clicks
- 131 landing page views
- Best-performing audience: Consultants – Canada/USA
- 15.29% CTR
- 95 landing page views
- CAD 0.28 cost per landing page view
Key learning
The campaign showed that the issue was not attracting traffic, but converting that traffic after the click.
While the ads were able to generate strong engagement, especially from consultants, the landing page and package positioning were not yet clear or compelling enough to consistently turn cold traffic into inquiries.
Outcome
Rather than treating the result as a failed campaign, AkuyDesign used it as a conversion insight project.
The test helped refine:
- audience focus
- landing page direction
- messaging clarity
- offer positioning for future campaigns
Services involved
Paid Media Testing / Offer Validation / Audience Research / Landing Page Strategy / Conversion Review