Case Study: MYNDS

MYNDS

A study abroad agency headquartered in Toronto

MYNDS is a study abroad agency headquartered in Toronto. All staff members are veterans with over 5 years of experience in handling study abroad arrangements in Canada. They primarily focus on arranging language studies and college admissions for adult students.

Key points

Web Design

Designed the website structure to allow users to reach target pages with the fewest clicks possible. Defined clear categories and hierarchies to ensure user-friendliness across all content, given the site’s extensive information.

Web Development

Established a new WordPress website for the client, customizing an existing theme to match their brand image. Implemented custom pages and fields for efficient operation. The successful launch provided a solid foundation for the new business to grow.

Monthly Web Management

Provided ongoing support through monthly services including updates, content management, and performance optimization to keep the website current and aligned with client needs.

PR Management

Collaborated with Torja, a Japanese web magazine, to manage monthly columns. This involved coordinating content, overseeing the publication schedule, and reposting relevant articles on the MYNDS website to boost reach and engagement.

Landing Page Creation

Designed and developed a targeted landing page to capture leads and provide focused information about their services. This page was optimized for individuals interested in studying abroad, featuring clear calls-to-action.

Web Design
Web Development
Monthly Web Management
PR Management
Landing Page Creation

Client testimonial

I requested the construction of a new website and advice. Since I have absolutely no knowledge of marketing or websites, I was worried at first. However, even when my requests and questions were based on vague ideas or impressions, I received precise and helpful responses, which allowed me to trust the project in their hands.

I feel like they were able to bring the ideas in my head to life, and I’m very happy with the result. Additionally, customers and business partners who have seen the website have also complimented the structure and layout, which reassures me that I made the right decision in choosing them.

－Melmo Unno, CEO of MYNDS

Client: MYNDS
Date: Nov 2021 – Feb 2023
Website: mynds-canada.com